I’m a founder who doesn’t do halfway. I built FAIM on 200+ partnerships and sold it for $1.4M. Now I’m writing the next book.
Outwork the room. Then own it.
Here beginneth the Book of Joakim, in which a founder in Tromsø builds a brand, sells it, keeps score, and sets out for New York.
When I started gaming, every mousepad I tried felt slightly wrong. They were missing two things: quality and design. Most people shrug at that. I started a company.1
That company was FAIM. I owned sales, strategy and partnerships, and the partnerships became the backbone: more than two hundred of them, with creators, streamers, esports players and organisations, co-creating products we were proud to put our names on. I managed the whole company, sixteen employees, alongside countless agencies, partners and freelance designers, and moved to the US to scale it.2 In 2022, I sold FAIM to a private equity company.3 It’s the biggest thing I’ve ever done.
The deal isn’t what I’m proudest of. It’s who I had to become to get there: the person who makes the extra call, rewrites the page one more time, and stays optimistic when the numbers say otherwise.
Since then I’ve led design across international e-commerce brands, won a national sales competition two years in a row, and co-founded Delta Ventures, where we build and invest. Along the way I played PUBG and Fortnite professionally and produced the biggest stream at a Counter-Strike Major. And my family’s reindeer farm keeps my feet in the snow through every chapter.
I want to be the most driven person in every room. Not the loudest. The most prepared. The next book is New York, and I’m already writing it.
A mousepad that felt wrong became a brand built on 200+ partnerships. I ran a company of sixteen, moved to the US to scale it, and in 2022 sold it to private equity for $1.4M.
MoralQuality is decided before anyone is watching.
Open Book I
After the exit I didn’t slow down. I co-founded a studio that builds its own tech projects and weighs where capital does the most good, from idea to execution.
MoralCapital is a tool. Conviction is the engine.
Open Book II
Needs-first insurance advice at Storebrand, one customer at a time. Part of the best-performing sales team in Norway, about NOK 1M in personal insurance in a single quarter, and a national sales competition won in 2023. Then won again in 2024.
MoralKeep score. Then beat your own.
Read Book III
As Design Lead at Retail Ecommerce Ventures I led teams across Bodybuilding.com, RadioShack, Pier 1, Modell’s and Dressbarn, using customer data to sharpen the path from first click to checkout.
MoralMastery is a habit, not a job title.
Open Book IV
Pro PUBG, then pro Fortnite, then Twitch Partner. Then producer for ohnePixel at the CS Paris Major: 10M+ views in one week, the #1 channel on Twitch.
MoralPractise like the replay is public.
Open Book V
I host the days people remember: a yearly paintball event, poker nights, 3D printing classes, gaming tournaments, and Norway’s World Cup matches with friends in New York and Boston.
MoralEnergy is contagious. Bring more than enough.
Open Book VI
My family’s reindeer farm. Long polar nights, green skies, honest cold, and a family that taught me what real work looks like. It’s the book I’d never sell.
MoralStay close to what made you.
Read Book VII
Goal #1 in my notebook reads Move to the US!!! I moved once to scale a company. Soon I fly to New York for good, and this book is still blank.
MoralThe best chapter is the one you haven’t written.
Turn to the blank page
Talent is the entry ticket. The hours nobody sees are the whole show.
Halfway is a hobby. If I’m in, I’m learning it down to the details.
Believe it works out. Then do the work that makes sure it does.
Awake in Tromsø. Write now.
Open to new roles
Days until the polar night
Daylight today.
5,924km
